Earlier this year Facebook launched a call to action button for business pages. This nifty feature allows you to add a button on your header image that allows you to direct visitors to a specific page on your website.
The seven options are:
This handy feature allows your customers to easily take action from your Facebook page. Most of the links aren’t needed for a small business, but think about a hair salon that relies heavily on appointments, wouldn’t a book now page be wonderful? Or maybe you just launched an ecommerce section on your website, wouldn’t it be cool if customers could find it directly from facebook?
Here’s how to set up in four easy steps.
Step 1 – Visit your Facebook business page and click create call to action
Step 2 – Select your CTA button
Step 3 – Type in (or copy and paste) the URL of the website you want visitors to be redirected to
Step 4 – Click ‘create’
If you’re struggling with your Facebook business page. Feel free to reach out. We would love to talk to you about ideas to get more engagement!
I have to admit I started this post in January and it’s now almost April, and I still haven’t posted it! We always set the best intentions, but we get busy helping clients and doing things like… WORK! that get in the way of maintaining our own websites. This goes for ALL companies, including those of us that work online for a living. We get busy, we have customers coming in, so who cares if your site isn’t completely up to date, right? hmmmm. I cringe every time I don’t practice what I preach. I’m really great at updating others websites, my own… forget it. But, my question to you is… how many customers have you lost because of outdated information?
I’ve compiled a quick to do list for you to look at below.
Review your content:
Have content that is outdated? Get rid of it.
Time Sensitive? Get rid of it.
Holiday Message? Get rid of it.
Blog posts that mention specific events? Add a disclaimer or call to action like: “Want to hear about when we offer this again in 2015? Sign up for our newsletter” (and don’t forget to add a link to your newsletter sign-up!)
Team Page? Remove old team members, review bios for XX years of experience and update to reflect current experience.
Are your .pdfs current? Do you still have your summer shopping guide linked?
Update the nuts and bolts:
Update your copyright notice. (don’t know what this is??? Look down at the bottom of your site do you see @2014 or earlier? If so, you will want to update it to 2015. Although some visitors will never notice this date, by having an outdated copyright date it will look like your site hasn’t been updated in a while. In order to be trustworthy to your visitors you want to make sure it looks like you pay attention to the small details.)
Post a blog!
Check for links that no longer work. Other people may have taken down their pages you had linked to and now your links go nowhere.
Check your physical address, email address and phone/fax numbers. Are the all the same? (do you actually still have a fax??)
Test your forms and make sure they’re still working. What’s the point of having a contact form that doesn’t actually work?
I think that’ll be a good start for now. If you need help or want a second set of eyes to look over your site. Contact Us we would love to help you out.
Are you a small business owner looking for a website on a budget? We’ve recently launched a sister company Budget Site Design to offer fixed cost websites for small business owners.
Websites start at $497 and can be customized with add-ons like maintenance, directory listings, Search Engine Optimization (SEO), as well as 1×1 training so you know how to make changes to your site!!
These sites are “templated sites” meaning they aren’t fully customizable like the sites offered by Core Virtual Support. If you prefer to have Core Virtual Support make your changes we are happy to do so with one of our hourly rates or packages.
For more information feel free to contact us here.
I recently read a blog by another virtual assistant which contained detailed advice on what to look for when hiring a VA for your business. The list was similar to blogs almost every other VA has written at one point or another, one of the checklist items really struck a chord with me, not because I agreed with it, but because I realized that if your used her list to evaluate my services you’d run for the hills!
The advice was to check out your virtual assistants social media accounts prior to hiring a social media VA, and if they didn’t have x number of tweets, retweets, pictures, status updates, pins, likes, followers, and on and on that you shouldn’t even consider hiring them.
The fact is many Virtuals that work in social media, spend more time than you can imagine on social media during the day, and sometimes we are just too tired to update our own profiles, or publish our blog (this will be my first post in months!)
In a typical day I read or scan over 1500 articles in my Feedly. I receive another 40+ Talkwalker and Google alerts which contain a few hundred articles featuring the keywords I track. I categorize, write posts and schedule tweets for my clients, generating over 100 new content ideas for my clients, AND all of this is before I have lunch.
So before you judge a book by its cover, why don’t you just ask for references? I’d be happy to share one of the many accounts I support or the blogs I write for. I’m sure that if you review the accounts I manage you’ll be impressed!
Are you a small business owner struggling with all the social media platforms out there? Do you know, or have you used; Google +, Linkedin, Facebook, Twitter, Pinterest? Or do you think they are just for other people’s businesses? Hiring a Virtual Assistant to help with your social media can not only save you time and frustration, it can help you grow your business.
A Virtual Assistant can;
Set-up Social Media Accounts – A Virtual Assistant can create your profile or edit your current one to make sure your profile ties into your professional brand image.
Provide Regular Updates and Content – Social media accounts are just that… social. They require regular updating of statuses, posting of information that your target demographic would be interested in viewing or reading, along with interacting directly with your customers. A Virtual Assistant can help you research these items, write the content, and set the updates to go out on all of your profiles. They can also respond on your behalf to your customers.
Sharing Your Important Company Announcements via Social Media – Do you have a blog? Do you publish regular articles on behalf of your company? In order to gain a reputation as an expert in your field (and in turn grow your business), your articles need to be shared. A Virtual Assistant can assist you in sharing this information among your social media profiles, along with sharing to their followers, and businesses they do business with. A great Virtual Assistant understands connections matter, and can help you grow your connections while leveraging theirs.
This is just one of the many services I offer. Please feel free to fill out my contact form, or email me for more information. I would love to talk about how I can help your business succeed in the world of Social Media.