Earlier this year Facebook launched a call to action button for business pages. This nifty feature allows you to add a button on your header image that allows you to direct visitors to a specific page on your website.
The seven options are:
This handy feature allows your customers to easily take action from your Facebook page. Most of the links aren’t needed for a small business, but think about a hair salon that relies heavily on appointments, wouldn’t a book now page be wonderful? Or maybe you just launched an ecommerce section on your website, wouldn’t it be cool if customers could find it directly from facebook?
Here’s how to set up in four easy steps.
Step 1 – Visit your Facebook business page and click create call to action
Step 2 – Select your CTA button
Step 3 – Type in (or copy and paste) the URL of the website you want visitors to be redirected to
Step 4 – Click ‘create’
If you’re struggling with your Facebook business page. Feel free to reach out. We would love to talk to you about ideas to get more engagement!
I recently read a blog by another virtual assistant which contained detailed advice on what to look for when hiring a VA for your business. The list was similar to blogs almost every other VA has written at one point or another, one of the checklist items really struck a chord with me, not because I agreed with it, but because I realized that if your used her list to evaluate my services you’d run for the hills!
The advice was to check out your virtual assistants social media accounts prior to hiring a social media VA, and if they didn’t have x number of tweets, retweets, pictures, status updates, pins, likes, followers, and on and on that you shouldn’t even consider hiring them.
The fact is many Virtuals that work in social media, spend more time than you can imagine on social media during the day, and sometimes we are just too tired to update our own profiles, or publish our blog (this will be my first post in months!)
In a typical day I read or scan over 1500 articles in my Feedly. I receive another 40+ Talkwalker and Google alerts which contain a few hundred articles featuring the keywords I track. I categorize, write posts and schedule tweets for my clients, generating over 100 new content ideas for my clients, AND all of this is before I have lunch.
So before you judge a book by its cover, why don’t you just ask for references? I’d be happy to share one of the many accounts I support or the blogs I write for. I’m sure that if you review the accounts I manage you’ll be impressed!
Are you a small business owner struggling with all the social media platforms out there? Do you know, or have you used; Google +, Linkedin, Facebook, Twitter, Pinterest? Or do you think they are just for other people’s businesses? Hiring a Virtual Assistant to help with your social media can not only save you time and frustration, it can help you grow your business.
A Virtual Assistant can;
Set-up Social Media Accounts – A Virtual Assistant can create your profile or edit your current one to make sure your profile ties into your professional brand image.
Provide Regular Updates and Content – Social media accounts are just that… social. They require regular updating of statuses, posting of information that your target demographic would be interested in viewing or reading, along with interacting directly with your customers. A Virtual Assistant can help you research these items, write the content, and set the updates to go out on all of your profiles. They can also respond on your behalf to your customers.
Sharing Your Important Company Announcements via Social Media – Do you have a blog? Do you publish regular articles on behalf of your company? In order to gain a reputation as an expert in your field (and in turn grow your business), your articles need to be shared. A Virtual Assistant can assist you in sharing this information among your social media profiles, along with sharing to their followers, and businesses they do business with. A great Virtual Assistant understands connections matter, and can help you grow your connections while leveraging theirs.
This is just one of the many services I offer. Please feel free to fill out my contact form, or email me for more information. I would love to talk about how I can help your business succeed in the world of Social Media.